LEPAS names first global elegant partners at Wuhu event

LEPAS brought more than 500 guests to Wuhu on Oct. 22 for its Global Elegance Night, where the Chery Auto premium NEV brand formally introduced its first Global Elegant Partners. The event marks a new phase for LEPAS as it builds a global co-creation program tied to its “Drive Your Elegance” lifestyle message.

Why it matters: - LEPAS is using its first global partner network to turn brand storytelling into a cross-border community model. - The program is designed to connect local culture, lifestyle content and product identity across markets. - The launch adds momentum to LEPAS’ broader push to position itself as an elegance-focused mobility brand.

What happened: - LEPAS held the Global Elegance Night on Oct. 22 in Luolan, Wuhu, during the first LEPAS Global Elegant Lifestyle Week. - More than 500 guests from around the world attended the event. - LEPAS formally introduced its first Global Elegant Partners at the gathering.

The details: - The first Global Elegant Partners come from different regions and cultural backgrounds. - LEPAS describes them as both travel companions and co-creators who help connect the brand with users worldwide. - Under the “Drive Your Elegance” concept, the partners interpret elegance in their own way through daily travel, outdoor trips, art, culture and family life. - Their local roots are meant to bring fresh perspectives and aesthetic inspiration to the brand. - LEPAS said the partners share experiences and values within their communities, expanding how elegance can be expressed and helping the brand’s stories travel across borders. - The event featured four awards to showcase the co-creation ecosystem. - The LEPAS Elegance Curation Award recognized teams that interpreted local culture through creative curation. - The LEPAS Audience Award was decided on site by guests voting with flowers, reflecting direct audience appreciation. - The LEPAS Elegant Ally Award went to 10 partners from Greece, Romania, the United Kingdom, Indonesia, South Africa, Malaysia, Thailand and Colombia. - Recipients included Greek fashion designer Vassilis Zoulias, Greek jewelry designer Pericles Kondylatos, auto content creators, and well-known voices in lifestyle and aesthetics. - LEPAS said those partners reflect the idea that real companionship is not just acquaintance, but mutual respect and shared creation. - Jetpreeya Ngokngam of Thailand received the Elegance Model Award, the night’s top honor. - As a LEPAS owner and content creator, Jetpreeya Ngokngam has documented journeys with LEPAS through consistent, authentic storytelling.

Between the lines: - The partner program gives LEPAS a way to localize its brand through people rather than only products. - The awards structure suggests the company wants both community validation and creator-driven amplification. - The emphasis on culture, family and lifestyle points to a broader attempt to make the brand feel aspirational but relatable.

What's next: - LEPAS said it will continue building open platforms for dialogue. - The brand plans to encourage partners to co-create an elegant lifestyle within their local communities. - LEPAS also aims to grow its global user ecosystem through shared building, shared storytelling and shared growth. - The company says the event is a new starting point for its Global Elegant Partners co-creation program.

The bottom line: - LEPAS is betting that a global network of culturally rooted creators can help it scale an elegance-driven mobility brand worldwide.