LEPAS names first global elegant partners at Wuhu event

LEPAS introduced the first group of its Global Elegant Partners during a branded lifestyle week event in Wuhu, China, bringing together more than 500 guests from around the world. The program is designed to turn drivers and creators into local ambassadors for the Chery Auto premium NEV brand’s global push.

Why it matters: - LEPAS is trying to turn customers and creators into a global community around its premium new-energy vehicle brand. - The partner program gives LEPAS a way to spread its “Drive Your Elegance” message through local voices in multiple markets. - The effort supports Chery Auto’s broader push to grow internationally through localized branding and user communities.

What happened: - LEPAS hosted the LEPAS Global Elegance Night on Oct. 22 in Luolan Town, Wuhu, during the first LEPAS Global Elegant Lifestyle Week. - More than 500 guests from around the world attended the event. - LEPAS formally introduced its first Global Elegant Partners at the event. - The first Global Elegant Partners come from multiple regions and cultural backgrounds.

The details: - LEPAS describes the partners as both companions on the brand journey and co-creators who connect the brand with users worldwide. - The partners interpret elegance in their own way through commuting, outdoor activities, art, culture and family life. - LEPAS says the partners bring local cultural perspectives and aesthetic inspiration back into their communities. - The event featured four awards tied to the co-creation ecosystem. - The LEPAS Elegance Curation Award recognized teams that interpreted local culture through creative curation. - Guests voted on the LEPAS People’s Choice Award in person using flowers. - The LEPAS Elegance Ally Award went to 10 partners from Greece, Romania, the United Kingdom, Indonesia, South Africa, Malaysia, Thailand and Colombia. - Honorees included Greek fashion designer Vassilis Zoulias and Greek jeweler Pericles Kondylatos, along with automotive content creators and lifestyle and aesthetics personalities. - The top award, the Elegance Model Award, went to Jetpreeya Ngokngam of Thailand. - Jetpreeya Ngokngam is a LEPAS owner and content creator who documents trips with the brand through personal storytelling.

Between the lines: - The event shows LEPAS leaning on lifestyle, design and creator culture rather than only product specs to build loyalty. - The global partner network is a marketing tool and a community-building strategy at the same time. - LEPAS is using local ambassadors to make the brand feel culturally relevant in more markets without relying on a single aesthetic.

What's next: - LEPAS says it will keep building open platforms for exchange. - The brand plans to encourage partners to co-create an elegant lifestyle in their local communities. - LEPAS also plans to grow its global user ecosystem through shared building, shared storytelling and shared development. - The company says the first partner gathering is a new starting point for its Elegant Partner co-creation program. - LEPAS continues to expand through a global network of more than 500 sales and service locations.

The bottom line: - LEPAS is formalizing a global ambassador-style program to turn user enthusiasm into brand reach and cultural credibility.